I Me Myself
Hi, I am Pooja Shah. Little bit about me…..
My passion for arts was developed early on. Brushes and colors fascinated me in creating new art through my imagination and paint a beautiful world. As appropriately said in my school’s tag line; “An idea is first born in the mind, it is then created on paper and then it finally comes to life.”Art inspires me to generate a new idea, provides an opportunity to culminate it and bring it to life through different forms.
I pursued under-graduate studies in Fine Arts (BFA) from India’s top ranked institute for creative arts, Sir J. J. Institute of Applied Art, Mumbai. After graduation, I began working as a Junior Visualiser for Draftfcb Ulka, where I got an opportunity to translate theoretical knowledge acquired during my education to the world of advertising. Here, I learned how to be creative despite of the challenges to handle multiple time bound projects and within the guidelines of a particular brand. Later on, I joined Ogilvy & Mather Advertising Agency, a market leader in the world of communication and media as a Senior Visualiser. Here, my role was to design interactive microsites, ipad and mobile apps, posters and print ads. My responsibilities included generating innovative ideas based on client requirements, and coordinating with the client servicing, studio and production department for project planning. It also gave me an opportunity to lead as well as work in a team to ensure a timely execution of a high quality deliverable.
Currently I am pursuing masters degree in Interactive Design, Digital Media from Northeastern University, Boston.
Here in my website, I have showcased some reflection through art about myself.
This entire website is created and designed by me.